https://www.heathertheelder.com/about daily 0.75 2025-05-26 https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1619909705665-SDB5I1FX930XJ44R1W97/profile+photo+with+rays.jpg ABOUT https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1619909705665-SDB5I1FX930XJ44R1W97/profile+photo+with+rays.jpg ABOUT https://www.heathertheelder.com/snowflake daily 0.75 2021-01-11 https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1610332980103-VD3YXLEWW9F0FITVRPMC/logo+sketch+-+1.jpg Snowflake https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1610333101989-0J8QHSUQZ1YPC56CFQDY/logo+sketch+-+2.jpg Snowflake https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1544668726825-AYGT121TQO32QB4ABFWV/holiday-starfish-test.jpg Snowflake https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1544668726825-AYGT121TQO32QB4ABFWV/holiday-starfish-test.jpg Snowflake https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1610333101989-0J8QHSUQZ1YPC56CFQDY/logo+sketch+-+2.jpg Snowflake https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1610332980103-VD3YXLEWW9F0FITVRPMC/logo+sketch+-+1.jpg Snowflake https://www.heathertheelder.com/coming-soon daily 1.0 2025-02-22 https://www.heathertheelder.com/home-test-1 daily 0.75 2025-05-04 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/02529890-069e-4d12-9cfb-cbe4e6c3ead9/image-asset.jpeg https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/de8da84e-bec5-41ce-a363-4f5cc8eabea3/image-asset+%285%29.jpeg https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/6f757cef-57cc-45c0-a1c2-5b980e3dac47/Rectangle+8.jpg https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/e32ccf49-57bd-4dcf-b894-59cafcfe471e/AroHa_02.jpg https://www.heathertheelder.com/work daily 0.75 2025-05-04 https://www.heathertheelder.com/work/seasonal-decoration-jcxzf monthly 0.5 2025-02-22 https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1537397467475-ZUXG5VD0CTIHEXK63DS9/SNowman.jpg WORK - Seasonal Signs & Decor Trader Joe’s features seasonal decor and signs to create an ever-chaging, vibrant energy in the store. https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1537397466501-IGA2D2ANJTU8F281SA15/11IMG_7338_resized.jpg WORK - Seasonal Signs & Decor https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1537397617482-1I36A57I8EX0KFGVLDER/11IMG_7335_resized.jpg WORK - Seasonal Signs & Decor https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1541290510024-PNITG1JP5ZG9ETNZQHHL/bean-toss-web.jpg WORK - Seasonal Signs & Decor https://www.heathertheelder.com/work/bighair-j38zg monthly 0.5 2025-02-22 https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1536639364569-E950TQEPHZS0L4872GCX/That%27s-What-Friends.jpg WORK - That's What Friends are For Personal illustration applied self-made journal covers and prints for sale https://www.heathertheelder.com/work/people-over-pipelines-benefit-kej5h monthly 0.5 2025-02-22 https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1541270838940-76JATRESU1Y5STPCUG2S/white-pull-together.png WORK - People Over Pipelines T-Shirt Design 350Seattle needed a unique t-shirt design for the indigenous-led, Pull Together campaign, which is funding the legal battle against tar sands pipeline expansion in North America. They commissioned me to create an image that expressed our connection to the life of the waters of the Salish Sea that are threatened by increased oil tanker traffic. https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1541270833039-BXWZ809FER3KMUHAXYF9/pull-together-red.png WORK - People Over Pipelines T-Shirt Design The indigenous peoples of Canada have treaty rights to fish these waters and have not given consent to the Canadian government who is attempting to move forward with the projects anyway. https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1541270839176-MBF6XLVQSOKPV7IGM5AX/pull-together-shirt-bag.jpg WORK - People Over Pipelines T-Shirt Design The benefit and design was such a success that they printed additional bags and t-shirt colors. https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1541270834216-BTWGUTYVO4H8GOMY8755/pull-together-blue.png WORK - People Over Pipelines T-Shirt Design https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1541272856869-B9RWHGD870XI827JEX1G/tshirt-protest-image.jpg WORK - People Over Pipelines T-Shirt Design The design also became an impactful tool for protests and rallies. https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1541272728305-RRQCT6IHDNZ7PGIME4FQ/banner-image.jpg WORK - People Over Pipelines T-Shirt Design https://www.heathertheelder.com/work/foodjustice2017-b48ly monthly 0.5 2025-02-22 https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1536118568096-6NMTTPPG5P5DJHI4WVWP/CAGJ+2017Artboard+2%402x+copy.png WORK - Food Justice Poster Design - 2017 The Community Alliance for Global Justice needed a bold poster to spread the word about their annual fundraiser. This year the keynote spoke about agroecology, how culture is inseparable from food and nature and how we heal ourselves and each other through creating a conscious food system. https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1536118982113-N4F9DVNF7UO9FRGX960E/2017+SLEE+POSTER_sketch.jpg WORK - Food Justice Poster Design - 2017 https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1536118865052-E13ZIGUBNY0J1UZQQ06I/SLEE+ILLUSTRATION_color+sketch.png WORK - Food Justice Poster Design - 2017 https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1536119359734-430YETR56FG0M1O89WXL/CAGJ+2017Artboard+1%402x.png WORK - Food Justice Poster Design - 2017 The design was such a big hit that they asked to use it on tshirts as well, which they also sold to raise money for the organization. Buy one for yourself here and support the Food Justice Movement! https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1536119389198-DSU4YII5K3TEF37Q8X2V/CAGJ+Tshirt+Design_web_large+crop.png WORK - Food Justice Poster Design - 2017 https://www.heathertheelder.com/work/8limbs-tshirt monthly 0.5 2025-02-23 https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1536636874169-Q0GL17P8AZ6QWLYBIZR7/FINAL-SHIRT-DESIGN_HAND-WITH-SUN.jpg WORK - 8 Limbs Yoga Surface Design This t-shirt for 8 Limbs Yoga Studio in Seattle, WA features 180 unique petals to represent the “many paths” available and the one specific path particular to each yoga practitioner. The hand at the center refers to the hand of wisdom, referencing the wise insight necessary to choose that unique path. https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1540701838825-X673FRQI3PPSVXME9181/eight-limbs-bag-photo.jpg WORK - 8 Limbs Yoga Surface Design Sales were so high that they made the design into a bag and a sweatshirt. https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1540702030243-VLNQD3E67MP2WWXG0L6A/eight-limbs-closeup-photo.jpg WORK - 8 Limbs Yoga Surface Design https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1536637170308-HBRJ9TJ4X48Z9I0VR0LF/8limbs_tshirt_LAYOUT.jpg WORK - 8 Limbs Yoga Surface Design The original design featured a bird at the center to represent the timeless human desire to experience transcendence. https://www.heathertheelder.com/work/foodjustice2018-ds52x monthly 0.5 2025-02-22 https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1536831185960-UN529DPEA6XZAI0NVPBA/SLEE-POSTER-2018_Tabloid_web.jpg WORK - Food Justice Poster Design - 2018 For the third year in a row, I illustrated and designed the poster for the Community Alliance for Global Justice’s benefit dinner. CAGJ wanted to it to communicate the importance of immigration and food workers rights as it relates to our food system. https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1536196787570-BL8ZBS3YRX9558HDD45V/Lady+Free+Monarch_Sketch.jpg WORK - Food Justice Poster Design - 2018 As the organization works closely with Washington food workers, I initially chose an apple as the figure’s beacon. However, the farm workers’ union that CAGJ works most closely with supports those in the berry fields here in the state, so the apple was traded for a handful of berries. https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1536200672390-6TVVJEH39YJZEXTX9RBG/SLEE-POSTER-2018_Tabloid_square.jpg WORK - Food Justice Poster Design - 2018 The main figure shares center stage with a butterfly wing, as butterflies are a symbol used by the movement for migration freedom and immigration rights. https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1536198457243-5S5XRJX21X4K8196X0U4/SLEE-POSTER-2018_Tabloid_Color-Sketch_web.jpg WORK - Food Justice Poster Design - 2018 https://www.heathertheelder.com/work/animals-of-grace-album-art-bb2f7 monthly 0.5 2025-02-22 https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1536636332945-5TJXIJJKH42TGGRJZ8N2/Animals-of-Grace-FINAL+Art.jpg WORK - Animals of Grace Album Art Seattle folk band Animals of Grace needed art for their album, Songs of Shattering, which features the poems of Edna St. Vincent Milay as lyrics. https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1536636339106-CNGXM8V2CEM0X2J91JCY/aog-mockup.jpg WORK - Animals of Grace Album Art https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1536636382942-N7NC0I6ZWC5SVCJ4OI6D/AOG+Sketch+1.jpg WORK - Animals of Grace Album Art In the poems chosen for Songs of Shattering, Millay expresses her deep connection to nature, to its beauty which made her come alive. There is also a thread of longing throughout, as Millay had moved from her rural home in Maine for the city. https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1536636400010-BAPUUPDMECOWGGA1EYHM/Sketch-2_-Adj.jpg WORK - Animals of Grace Album Art https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1536636360928-E3GYY9LSROGC842CP30E/AOG-POSTER_cropped.jpg WORK - Animals of Grace Album Art https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1536636492575-F2J8PNXRNEM89KPS4XNX/AOG-POSTER_FINAL.jpg WORK - Animals of Grace Album Art Poster design, which the band sold on tour. https://www.heathertheelder.com/work/selected-promotional-products-jh6nx monthly 0.5 2025-02-23 https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1546814127212-Z2N8PZGT008TOIOQ9GTL/IMG_7313.jpg WORK - Selected Promotional Products https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1546815371492-575EHOK4MGCVOT8PHZHP/pull-together-blue+sm.png WORK - Selected Promotional Products T-shirts and tote bags illustrated and designed for an indigenous-led organization fighting fossil fuel pipeline expansion in the Pacific Northwest. The benefit and design was such a success that they printed additional bags and t-shirt colors. https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1546814193516-I7LO7VYL44RR7X7NFE9V/eight-limbs-bag-photo.jpg WORK - Selected Promotional Products https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1546814192337-4URP4YW1OWYDVBDNX7B9/FINAL-SHIRT-DESIGN_HAND-WITH-SUN.jpg WORK - Selected Promotional Products Illustration and design for 8 Limbs Yoga Studios promotional t-shirts. The design was such a success that it was printed on additional items like tote bags and sweatshirts. https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1546815030098-D2Y7RXHSZEY15R9SOIWZ/CAGJ+2017Artboard+1%402x.png WORK - Selected Promotional Products Poster illustration and design for the Community Alliance for Global Justice’s annual fundraiser. Because the art was so beloved by the team, I was asked to reformat it for a t-shirt design. https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1546814270966-H84LAZ2S1VSMAOFON91N/tshirt-and-hat.jpg WORK - Selected Promotional Products https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1546816994641-279JLIGLY54U8NSGWDFE/nectar-sticker-layout.png WORK - Selected Promotional Products Designs for promotional stickers for a plant-based, wellness product brand. https://www.heathertheelder.com/work/selected-signs-ddblp monthly 0.5 2025-02-22 https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1618804996227-H6J9JTNJCBZ0GY250T9M/orcasong-botanicals-menu-mockup.jpg WORK - Selected Signs OrcaSong Botanicals product menu for the store at OrcaSong Farm on Orcas Island. It incorporates paintbrush swashes I illustrated for the product packaging. They create wave-like shapes, related to the water surrounding the island farm and communicate a feel of ease and uplift the OrcaSong brand seeks to inspire. https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1618703204511-98VRVK6QZNE12Y5F8UXB/orcasong-brand-layout-signs-02.png WORK - Selected Signs Hand-painted signs at OrcaSong Farm with a down-to-earth elegance essential to the brand. https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1541290353879-2N9PG2BXVX28J1ZRSWYD/signs--flyer-pole.jpg WORK - Selected Signs Handpainted signs for Trader Joe’s https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1540746772834-U92FS14G9GE4IZS6Y74G/signs--restroom.jpg WORK - Selected Signs https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1618821857815-OQRSIVDGZX1JU18UL9CJ/image-asset.png WORK - Selected Signs Point-of-Sale signs for OrcaSong products displayed in the Farm Store https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1618821889536-I8B2IKH3FRIP5OPWBDKZ/orcasong-bundles-sign.jpg WORK - Selected Signs https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1537242915742-KYGHX7PQBYQ7AEMCFY6M/shelf--chick-and-heart.jpg WORK - Selected Signs https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1537242916298-QGSRGIZM7M9CWS6O82G4/signs--signat-region.jpg WORK - Selected Signs Small shelf signs for Trader Joe’s https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1618822748729-4ZGVUSU06OLHMXFJZ3DX/signs---encaps-1-2.jpg WORK - Selected Signs End cap display signs for Trader Joe’s https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1621354530771-AQ0IYM8U62PF0663TSB0/signs-+-+box+wine.png WORK - Selected Signs Handdrawn, value-added sign for Trader Joe’s displayed to highlight, and so increase sales of, selected products on a rotating basis. https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1537397291671-ULRKMVGBNVYUXPARAHHM/cheese-tortellini.jpg WORK - Selected Signs https://www.heathertheelder.com/work/selected-logos-csblc monthly 0.5 2025-02-22 https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1619227707182-1V9LU884YFUQKZ0QHAHK/image-asset.png WORK - Selected Logos - Flower Moon Floral (Copy) Flower Moon Floral Flower Moon is a floral designer and grower on a mission to share the joy of flowers with her community. She draws from locally-grown, wild and medicinal plants in addition to traditional flowers for her bouquets. We developed a logo that reflected her products handmade nature combined with a nod to logos of joy-inducing goods from The Belle Époque. https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1618815481012-KDOQYYZHBEWSFO8MV3ER/image-asset.png WORK - Selected Logos - OrcaSong Botanicals (Copy) OrcaSong Botanicals OrcaSong Botanicals is a line of CBD products for wellbeing from a small, island farm. The swaths of color in the logo are from the label design, and for the logo, are layered to resemble the views of the Puget Sound where the farm is located. https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1618815958639-CGHWEHKOJUSS77O4RUTD/biz%2BcardArtboard%2B6%2Bcopy%2B4flora%2Bfund.jpg WORK - Selected Logos - Flora Fund (Copy) Flora Fund Flora Fund is a hemp investment incubator fund that helps newcomers to the market to invest with confidence and to uncover the diamonds in the rough. https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1618817572358-MAQOYQVIW08PHBQPY0MS/LogosArtboard+2+copy+3web.jpg WORK - Selected Logos - Jempe Center at Pegasus Ranch (Copy) Jempe Center at Pegasus Ranch Leadership coaching for professionals through uncommon pathways including archetype exploration and outdoor experiences. Logotype redesign (bird) and new design for their line extension (horse). https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1618816764380-BGATBWHWWQCTKJ5QCLMA/image-asset.png WORK - Selected Logos - DeBerry Interior Design (Copy) DeBerry Interior Design Andrea DeBerry was looking for a wordmark for her interior design business. We landed on a wordmark that resembled vintage clothing tags with unique signatures, presumably from the designer, to reflect the unique, vintage-infused mark that she leaves on her clients’ spaces. https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1618818385373-MFKYFRNCVWLN7JRV3PLO/athabasca+logo_thumb.jpg WORK - Selected Logos - The Road to Athabasca (Copy) The Road to Athabasca The Road to Athabasca is a group of artists and activists who rode their bikes along the route of the TransMountain Pipeline in order to experience and then give voice to the people and places directly impacted by the fossil fuel industry. I not only did all of the design for the project, I rode with the group for part of the journey as well. https://www.heathertheelder.com/work/orcasong-packaging monthly 0.5 2025-02-23 https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1619810030362-JQ08448YYQXXDOUJZ26R/orcasong-soap-flat-pinkwhiteflowers-hero.jpg WORK - OrcaSong Packaging - Connecting People to the Power of Plants (Copy) Connecting People to the Power of Plants In alignment with OrcaSong Farm’s mission to inspire, heal, and connect its audience, even those who cannot come to the farm (and to make a product that generated revenue for the farm), we created plant-based self-care products for sale in both ecommerce and traditional retail markets. The land surrounding the farm holds such healing and uplifting properties, and we wanted the packaging of these products to be equally as beautiful and to evoke the same feelings from the users. https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1619810071711-RMXPVDHXSBTYX2AIPO6O/image.jpg WORK - OrcaSong Packaging The Beauty of the Land https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1619750974717-MNV8F5BW3Q4QRG8G4CAS/holding+sani+field.jpg WORK - OrcaSong Packaging The Beauty in Bottles https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1619810142539-8215YTXX1MKST4WXEJZ5/image-asset.jpeg WORK - OrcaSong Packaging - 1st Product Line: Pure Botanical Extracts (Copy) 1st Product Line: Pure Botanical Extracts Because OrcaSong was a very small operation, we were able to adjust quickly based on consumer feedback. So with each line of products came a design evolution. The challenge remained to evolve the aesthetic while maintaining a cohesive brand identity. The first line of products that we released were pure plant extracts. We wanted packaging that spoke to the pure, handmade nature of these products, while also reflecting the higher-end quality that only comes from artisanal extractions. We landed on amber packaging (also necessary to maintain the quality of the preservative-free material inside) that pointed to the apothecary-like nature of these products. Simple, hand-drawn botanical illustrations to reflect the simplicity of the product. https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1619741399818-D6K5G52MMF09T2AI2K5X/image-asset.jpeg WORK - OrcaSong Packaging Another mission of the farm and its products is to heal and care for community. This community not only includes people, but also the land, so it is vital that we used sustainably-minded materials in the packaging. We used glass wherever possible, and BPA-free amber plastic bottles where shipping and use prohibited glass. The labels were printed on either recycled Estate paper with water-based inks. https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1619810174526-EA80YRLBUIDQW3ENVE3B/essential-oil-lavender-hands.jpeg WORK - OrcaSong Packaging - 2nd Product Line: Hand Sanitizer, Soap & More (Copy) 2nd Product Line: Hand Sanitizer, Soap & More Then the pandemic hit. GIven the farm produces two of the main ingredients found in more natural hand sanitizers, we pivoted to creating our own. The other thing in high demand--hand soap for all of that handwashing. Jumping off of the apothecary feel, I created labels with similar feel and more color, printed Biostone paper for eco-friendlier durability. https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1619810252590-ZLTRCXUT0ORAH7X6VPMR/safety-holiday-bundle-product.jpg WORK - OrcaSong Packaging https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1619810296712-GW7QL2QJMSYPUUFCN1C5/holding-cedar-hand-sanitizer-tree.jpg WORK - OrcaSong Packaging Then to feed people on the small island, where food supplies had been interrupted, we started to sell vegetables and eggs through the local food hub. The eggs were a particularly big hit, and they sold out each week. https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1618523131766-97TNSI6FTHWF9XKZ0IST/orcasong-egg-promo-IG-post-3.jpg WORK - OrcaSong Packaging - Phase 3: Bursting with Botanicals (Copy) Phase 3: Bursting with Botanicals Next evolution in our product line was to blend the extracts in order to create aromatherapeutic sprays that captured the healing and uplifting botanicals grown at the farm. To capture the feeling of those fragrances through the eyes, I wanted the flowers to burst off of the bottles, to where you could almost smell them from the outside. The result was a maximalist surface design which was also an evolution of the bountiful illustrations that were so popular on the eggs. https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1619810340841-JJFJBJBPXL4PLO71SSSD/product-all-2.png WORK - OrcaSong Packaging The brand had gained popularity due to its story and the vibrance of the people who worked there. To increase sales, we decided to bring that same botanical vibrance of the Aromatherapy Refreshers package design to the original soap and the new varieties of soap that we were creating. Because of the new design upgrade, the buyer of a state-wide grocery retailer added the line to its regular offerings. https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1619810432772-NMBC6KF46933OWGQAG4J/orcasong-new-soap.png WORK - OrcaSong Packaging The next product to be added to the OrcaSong line were pure, hydrosol aromatherapy blends in more sustainable, glass packaging. These were also picked up by the same local grocer as seasonal, locally-made gift items. https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1619810370110-EDLQSBSV8S2NSD5ABAT1/doug-fir-rose-in-hand.jpg WORK - OrcaSong Packaging https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1619810399917-FR34DCEP7BZET8PW8OLJ/aromatherapy-spray-forest-bath-second.jpg WORK - OrcaSong Packaging https://www.heathertheelder.com/work/orcasong-farm-identity-k55gc monthly 0.5 2025-02-22 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1c871e24-b2e7-46f7-820a-34d56067163c/AroHa_02.jpg https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/e8396263-41df-433a-8240-63023e19b710/image-asset+%282%29.jpeg https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/26bd8da7-ac38-496e-83f6-211228f17663/20140301_Trade-151_0124-copy.jpg https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/f8f59af1-6a74-490e-8097-27342fa0b6af/image-asset+%287%29.jpeg https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1618683205671-PTGM8RQSDE812QILBLZ1/orcasong-brand-layout-10.jpg WORK - OrcaSong Farm Identity Design OrcaSong is a not-for-profit botanical farm in Washington state. As a member of this very small and very ambitious startup, I was art director, designer, illustrator, signmaker, product management assistant, and more. Its greater mission is to share the healing power of plants through wellness products that in turn support the farm and its community initiatives. https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1618716210305-57WTROKIT8K1GQCBZUVR/orcasong-brand-layout+%5BRecovered%5D-08.png WORK - OrcaSong Farm Identity Design In my time there, the logo had 3 main evolutions. The first was a placeholder that was more traditional for a botanical farm. The second logo was one that aimed to present OrcaSong not only as a farm, but also as a spa product line, a botanical extract line, a destination, a wedding venue, an event space, a non-profit climate institute and more. The overarching concept needed to embody the overall uplift that anything OrcaSong would deliver. Finally, for the third logo, the business strategy had transitioned to focus only on the products, with an emphasis on their being farm-made. https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1618704516455-YH22ZHEKCES463J3PBR2/biz+card-placeholder.png WORK - OrcaSong Farm Identity Design I was able to bring my handmade sign-making skills to wayfinding and promotional signs on the ground at the farm, contributing to the “down-to-earth-elegance” of the overall brand. https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1618703204511-98VRVK6QZNE12Y5F8UXB/orcasong-signs-02.jpg WORK - OrcaSong Farm Identity Design With the botanicals grown on the farm, we created products with an apothecary feel. The need for sanitizer was immense during the start of the pandemic, so we created a line around hand sanitizer and skincare that looked as naturally-based and efficacious as the ingredients inside. https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1618691326513-GHXJ42VE5VL91SHO5IED/all+products+-+originals.png WORK - OrcaSong Farm Identity Design https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1618703840624-V0HY6IMB1TF96VYRXIRS/orcasong-illustration-bw.png WORK - OrcaSong Farm Identity Design The first round of products featured simple illustrations with a more open design to convey the simplicity of the formulations. For the second round, to catch more eyes on retail shelves, we decided to make the bright botanical illustrations the main star of the labels. This upgrade resulted in the line being picked up by a local grocery store chain. https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1618691326780-B5NVIQYV3T9NLTVYM82N/all+products+-+illustrated.png WORK - OrcaSong Farm Identity Design https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1618693532337-HYKCZOOTRTX5DNQE0X8F/all-illustrations.png WORK - OrcaSong Farm Identity Design https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1618591367179-EDGBGDOPHY922H22CBRG/orcasong-sales-aid.png WORK - OrcaSong Farm Identity Design https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1618707544643-PXUFAJWP0CXD8TQNJ9R1/orcasong-postcard.png WORK - OrcaSong Farm Identity Design I concepted, wrote and designed marketing materials across the gamut, from printed sales collateral to e-commerce web designs, email campaigns and social content. https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1620238573137-7MV1KTH0Z9F50NX05SO0/orcasong-digital-marketing-layout-04.png WORK - OrcaSong Farm Identity Design https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1620238604538-JGK3N1GGDI3MI27CE8HW/orcasong-digital-marketing-layout-05.png WORK - OrcaSong Farm Identity Design https://images.squarespace-cdn.com/content/v1/5b8769eed274cb35411da6a3/1618619471168-JU04CUM9929WITYUBRYI/orcasong-brand-layout-09.jpg WORK - OrcaSong Farm Identity Design